Consumer Duty
Consumer Duty sets standards of consumer protection across financial services and requires firms to put their customers’ needs first. It materially raises expectations of firms operating in the retail market on how they engage with their customers.
The FCA’s Consumer Principle (Principle 12) requires firms to “act to deliver good outcomes to retail customers”. Firms also have to consider the value their products provide to customers and act to prevent foreseeable harm.
All firms must review their products and services in line with the expectations of the Duty. This raises the bar on product management, sales and servicing arrangements and makes management accountable for ensuring the Duty is a part of the firm’s organisational strategy and governance.
